Turn it around.
Pick the fabric. Get the price.
Photographing 120 products in twelve finishes was never going to happen. We modelled the forty best sellers, built a browser configurator with live pricing and an AR view, and connected it to the quote system.
This is a composite scenario built from how we deliver this kind of work. The client is fictional and the figures are targets, not measured results. We will replace it with a named engagement when a client agrees to be quoted.
A furniture manufacturer with a Dhaka showroom and export orders, about 120 products in a dozen fabrics and finishes each
- Customers asked to see a sofa in a different fabric, and sales reps answered with swatch books and a catalogue photographed in one colour. A full photo shoot of every product in every finish was quoted at more than the website itself.
- The existing site loaded slowly on phones, and quotes started with a phone call and a rep retyping the options.
How we approached it.
Forty hero products first
We scanned and modelled the forty best sellers instead of all 120, because they carried most of the quotes.
Models built to a budget
Each glTF model was compressed for the web with a size and draw-call budget, so it loads on a mid-range phone over mobile data.
Configurator with live price
Fabric, finish, size and legs change the model and the price at once, from the same price list the showroom uses.
AR on the phone
The same model opens in the customer's room through the phone's own AR viewer, with no app to install.
Quote from the configuration
One tap sends the exact configuration to the quote system, and a rep calls back with the same options on screen.
Try it yourself.
A simplified illustration with made-up data. It plays once when it scrolls into view, and you can pause it or step through.
Step 1 / 5 The default sofa: three seats, sage fabric, round legs.
What we built.
- Forty optimised 3D models with twelve finishes each
- Browser configurator with live pricing
- AR view through the phone's native viewer
- Quote integration carrying the exact configuration
- Performance budget checks in the build pipeline
Outcomes (targets).
These are the results we would aim for. They are not measured results from a named client.
- Target40 x 12products and finishes with no photo shoot480 combinations
- Target2.1 sconfigurator load on a mid-range phone (p75)mobile data
- Target2.6xtime on product pagesagainst the old photo pages
- Target18%quotes started from the configuratorfirst quarter
Timeline and stack.
10 weeks, forty products, one showroom pilot
What we learned.
- Model the products that carry the quotes, not the whole catalogue.
- A size budget per model is what makes 3D work on phones.
- Live price is the feature. A configurator without it is a toy.
How we would deliver it.
Want this
for your business?
Message an engineer on WhatsApp or send a brief. We agree scope and price before work begins and build in small working steps you can test.