WhatsApp order flows and stores for consumer brands
Orders, support and campaigns are spread across WhatsApp, marketplaces and your store. We connect them, so a chat becomes an order, a payment and a delivery without re-typing.
Where orders get stuck
“Someone copies every WhatsApp order into the store.”
Customers order in chat. Staff re-type the items, check stock in another tab and send a payment link by hand.
“The marketplace sold the last one twice.”
Stock lives in the store, the marketplace and a spreadsheet. When they disagree you cancel orders and lose ratings.
“Customers ask where their parcel is, all day.”
Delivery status sits with the courier. Support answers the same question by hand, many times a day.
A WhatsApp chat that ends in a delivery
Step through one order. Each step shows which of your systems answers, and how many messages your business has sent so far.
- CustomerHi, do you have the oak side table in walnut?
- Your businessYes, 3 in walnut. Delivery takes 3 to 5 days. Shall I reserve one?
- CustomerYes please.
- Your businessHere is your payment link. The table is held for 30 minutes.
- Your businessPaid, thank you. Order 1042 is confirmed. A courier collects it on Thursday.
- Your businessYour table is out for delivery today.
- Your businessDelivered at 14:10. Reply here if anything is wrong.
Delivered. Business messages sent so far: 5.
For your engineers
WhatsApp Business Platform
Built on the Cloud API, with approved message templates for order updates in each language you sell in.
The store is the source
Catalogue, stock and price come from your store through its API. The chat never quotes a price the store does not hold.
Paid before it is an order
Payment links come from your provider. The order is created only when the provider confirms payment by webhook.
Couriers and handoff
Booking and tracking run through the courier's API, with status sent back to the chat. When the flow cannot answer, a person gets the conversation with the order attached.
What WhatsApp messages cost
WhatsApp has billed per delivered message since 1 July 2025. In Meta's words, it “charges by category–market, and only for messages from businesses to users.”
Since 1 July 2026 Meta also sells its own Business Agent at US$2 per million tokens. For plain questions it may be all you need. We build the parts it cannot reach: your stock, your payments and your couriers.
Rates differ by country and message type, so we count the business messages each order needs before we build.
Source: WhatsApp Business Platform pricing, Meta for Developers
Last reviewed
The practices this work draws on
- AI automation
The WhatsApp assistant and the handoff to your team.
- Software engineering
Stores, 3D configurators and playable ads.
- Growth engineering
Campaigns, tracking and follow-up that bring the chats in.
Related work
- A 3D configurator for a furniture maker
Forty best sellers modelled for the browser, with live pricing and an AR view, connected to the quote system.
- A playable ad for a snack brand
One short game packaged for four ad networks with different size limits, plus a longer version on the brand's site.
Questions e-commerce teams ask
Is the WhatsApp Business app enough?
For one person answering by hand, yes. A flow connected to your store and courier needs the WhatsApp Business Platform, because the app has no API.
Which stores and couriers do you connect?
The ones you use, through their APIs. Where a courier has no API, the flow prepares the booking and a person confirms it.
Can the flow reply in more than one language?
Yes. Replies follow the customer's language, and the approved templates are written for each market you sell in.
Bring a week of order chats
In the diagnostic we trace where each order is re-typed or delayed, count the messages it takes, and price the flow that removes the re-typing.